AMS Pure

AMS PURE IS BASED ON THE PUREST ESSENCE OF THE CLOTHING, FEATURING CAREFULLY WORKED AND WEI-DEFINED DESIGNS THAT BRING US CLOSE TO INNOVATION AND MODERNITY. ITS COLLECTIONS ARE BASED ON KNITWEAR; ITS PRECISE, SHEER AND AVANT-GARDE LINES PREDOMINATE AND TAKE US TOWARDS A CONTEMPORARY AND COSMOPOLITAN STYLE. THE SELECTED FABRICS AND MATERIALS USED ARE OF THE HIGHEST QUALITY AND SHAPE THE GARMENT, PROVIDING IT WITH STRENGTH AND AUTHENTICITY.
THE PALETTE IS COMPOSED OF NEUTRAL AND DISCRETE HUES COMBINED WITH OCCASIONAL TOUCHES OF COLOR.
WITH THE AIM OF CREATING A TIMELESS GARMENT, AMS PURE COMES ONTO THE MARKET PLANNING TO SET ITSELF UP AS A TRENDY, COOL AND VERSATILE BRAND THAT CAN BE WORN ALL YEAR ROUND. CONTEMPORARY “SPORT-CHIC” GOES HAND-IN-HAND WITH HIGH DOSES OF ELEGANCE AND ORIGINALITY.